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November 8, 2013

Academics and Athletics: A Winning Combination

Third-year law student co-authors sports marketing text

From co-founding an organic artisan food company, Red Duck Foods, to working on her concurrent JD/MBA degree, Jessica Zutz Hilbert is a busy woman. Yet among her many responsibilities, Hilbert has found time to co-author an academic textbook, "Sports Marketing: Creating Long Term Value." 

Hilbert's professional and athletic backgrounds are both extremely impressive. She earned her undergraduate degree in communications from Stanford University in 2008. Alongside rigorous academics Hilbert competed all four years as a division one athlete in both field hockey and softball and later earned a silver medal in field hockey as a member of Team USA at the 2009 Maccabiah Games.

"Sports have been a key part of my life for as long as I can remember, so when I decided to go back to school for graduate degrees, the University of Oregon was a natural fit because of the Warsaw Sports Marketing Center and the law school," said Hilbert.

Hilbert will complete her MBA in Sports Business and her JD in 2014.

Hilbert co-authored her text with former UO Professor John Davis. Hilbert was working with Professor Davis as a course assistant in his Olympic Sports Marketing class when he asked Hilbert to help research the book.

"I was both honored and excited to have been asked. He's a fantastic person with a brilliant mind, and I knew before work even started that it would be a really valuable experience," said Hilbert.

Hilbert did most of her research for the book during the summer of 2012 in Eugene during the U.S. Olympic Track and Field Team Trials hosted at Hayward Field.

zutz1"It was a great time to be researching a sports marketing text, in part because I had the chance to participate first-hand in the Olympic Trials here in Eugene," said Hilbert.

With Hilbert's impressive athletic background and her extensive academic skill set, writing this text was the perfect combination of her two talents.

"To say the least, I've always looked for ways to integrate my skill set with my passions (sport) and my involvement with this book has really been the perfect intersection of the two," said Hilbert.

Following graduation, Hilbert plans to pass the Oregon Bar Exam, and hopes to pursue a career in sports business.

"I'm really interested in sport and social entrepreneurship; how we can make the world a better place through sport. So hopefully some day I can use my experiences to make that happen!"

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