Paul Loving is the Managing Shareholder of The Consul Group. His practice includes representing individuals and companies in connection with sports marketing matters including athlete, team and league endorsement, licensing, sponsorship and event agreements. He also structures, drafts and negotiates global consumer products licensing agreements, content distribution agreements, music licensing, and entertainment and influencer marketing and talent agreements. He advises and implements litigation strategy in connection with general business and sports marketing litigation in both state and federal courts as well as in arbitrations and meditations. Paul also advises companies on their general business agreements and day to day legal issues, and identifying and evaluating business opportunities globally.
He received his J.D. from the University of Oregon School of Law, where he was Associate Editor of the Oregon Law Review and his B.S. from the University of California at Los Angeles, where he was a member of the 1987 NCAA Championship Track and Field team. His teaching experience includes being an Adjunct Professor of Sports Law at the University of Oregon School of Law, Adjunct Professor of Sports Marketing at Portland State University School of Business, Adjunct Professor of Ethics and Business Law at Portland State University School of Business, and Adjunct Professor of Sports Law at Willamette University School of Law. He is also a frequent guest lecturer nationally on sports law and intellectual property issues.