For example, if an athlete signs an exclusive NIL deal with Nike, they must work exclusively with Nike and are not allowed to promote any other competing shoe and apparel brand during the contract. Exclusivity clauses can vary in how broad they are in scope. Commonly, brands include an exclusivity clause so that you cannot sign a brand deal with a direct competitor. Less commonly, brands will have an exclusivity clause that prevents you from signing an NIL deal with any other brand, even if they are not a competitor. -> click to see this term in a contract ->

Example Contract Language:

Grant of Exclusive License: During the term of this Agreement, the Athlete will not grant any other person, company, or brand the right to use their NIL to promote Competitive Products (e.g., sports drinks or related products),and Athlete will refrain from publicly purchasing, mentioning, or interacting with any Competitive Products. .