For example, if a player signs an NIL deal to film TikTok videos for a brand, they can’t assign this task to their teammate to do for them. 

Example Contract Language:

No assignment: The rights, duties and obligations of Student-Athlete set forth in this Agreement may not be assigned, delegated, or otherwise transferred in any way or in whole or in part, whether voluntarily or involuntarily, without the express written consent of Brand. This Agreement shall inure to the benefit of any permitted successors and permitted assigns and shall be binding upon any such successors and assigns.